Privacy policy

 

[Essperi] ("we", "us", or "our") operates the website hosted on Shopify ("Platform"). This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you use our Platform or interact with us.

 

1.  Information We Collect

1.1    Personal Information:

When you visit our Platform, place an order, or communicate with us, we may collect personal information such as your name, email address, shipping address, phone number, and payment information.

 

1.2    Automatically Collected Information:

We may also automatically collect certain information about your device and interaction with our Platform. This includes information such as:

·         IP address

·         Browser type

·         Referring/exit pages

·         Operating system

·         Device information

·         Cookies (see Section 10 for details)

1.3    Purchase and Preference Information:

To provide you with a personalized shopping experience and relevant recommendations, we may collect and store details of your purchase history, including product preferences and past orders, as well as any fragrance preferences you share with us.

 

2.  How We Use Your Information

2.1    We use the personal information we collect for purposes such as:

·         Processing and fulfilling your orders, including shipping and returns.

·         Communicating with you, including responding to your inquiries and providing customer support.

·         Providing personalized product recommendations based on your past purchases and fragrance preferences.

·         Improving our products and services through analytics and customer feedback.

·         Complying with legal obligations such as tax and record-keeping requirements.

2.2    We may also use your information to send you promotional communications about our products and services, subject to your preferences and applicable law. You can opt out of marketing communications at any time by following the unsubscribe instructions in the emails or contacting us directly.

 

3.  Information Sharing and Disclosure

3.1    We may share your personal information with third-party service providers who assist us in operating our business, such as:

·         Payment processors for handling secure transactions.

·         Shipping carriers to deliver your orders.

·         Marketing service providers for email campaigns, social media, and online advertising.

These third parties are only authorized to use your personal information as necessary to provide services to us.

3.2    We may also share your information in response to lawful requests from public authorities, such as to comply with a subpoena or similar legal process.

 

4.  Data Retention

4.1    We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.


5.  Data Security

5.1    We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

 

6.  Your Rights

6.1    You have the right to:

·         Access, correct, or delete your personal information.

·         Restrict or object to certain processing activities.

·         Receive your information in a structured, machine-readable format.

6.2    If you wish to exercise any of these rights, please contact us using the contact information provided at the end of this Privacy Policy.

 

7.  Children's Privacy

7.1    Our Platform is not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information.

 

8.  Changes to this Privacy Policy

8.1    We reserve the right to update or modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the revised Privacy Policy on the Platform.


9.  Contact Us

9.1    If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at info@essperi.com.

 

10.  Cookies and Tracking Technologies

10.1     Cookies:

We use cookies and similar tracking technologies to enhance your experience on our Platform. A cookie is a small text file that is stored on your device when you visit our website. These cookies allow us to:

·         Remember your login details and keep your session active.

·         Track your shopping cart and order history.

·         Personalize your experience by remembering your preferences and past interactions with our Platform.

10.2     Types of Cookies We Use:

·         Essential Cookies: These are necessary for the functionality of our Platform, such as processing your orders and maintaining your shopping cart.

·         Performance and Analytics Cookies: These cookies help us understand how visitors interact with our Platform, enabling us to improve its performance and optimize the user experience.

·         Targeting and Advertising Cookies: These cookies allow us to deliver targeted advertisements based on your browsing behavior and product preferences.

You can manage your cookie preferences by adjusting your browser settings. However, disabling cookies may affect the functionality of certain features on our Platform.

 

11.  Analytics and Data Processing

11.1     We use third-party analytics tools, such as Google Analytics, to collect information about how users interact with our Platform. This data helps us understand user behavior, track conversions, and optimize marketing efforts.


11.2     Shopify Data Processing:

As our Platform is hosted on Shopify, Shopify may process your data in accordance with its own privacy policy and data protection practices. Shopify’s data processing activities include handling personal information necessary to complete orders, track shipments, and support customer service inquiries.

11.3     Product Recommendations and Customization:

Based on your previous purchases and browsing behavior, we may use algorithms and analytics to offer product recommendations, especially for perfumes and related items. This ensures that we can provide you with tailored suggestions that match your scent preferences and shopping habits.

11.4     Behavioral Targeting:

We may partner with third-party advertising networks such as Facebook Ads or Google Ads to display ads relevant to your interests. These partners use cookies and other tracking technologies to collect information about your interactions with our Platform and other websites. This data is used to deliver personalized ads and improve the effectiveness of our marketing campaigns.

By continuing to use our Platform, you consent to the use of cookies, tracking technologies, and analytics as outlined in this Privacy Policy.